Internet trends and fads usually have the longevity of a Mayfly (an insect that lives from one-to-24 hours).
Remember planking? People took photos of themselves stretched out on their stomachs and posted them to the Internet.
But this web fad I like, and I hope it lasts. I’m sure it won’t. It’s called “mamming.”
Women are shooting and uploading pictures of their boobs on random flat surfaces such as car hoods, tables and counters, usually in public, and posting the shots on Twitter, Facebook, etc. etc. It’s done for breast cancer awareness (the name is derived from mammogram). It’s the idea of two female executives who want to inspire women to get mammograms. They say, “We would love to see mamming become as big on the Web as planking and owling. Part of the reason we love mamming as a vehicle for spreading awareness is it taps into an existing trend that is really fun and relevant to everyone.”
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