The psychology of melon-buying
In America, bigger melons are actually more in demand except by urban female shoppers who don’t want to carry a lot of heavy items from the store to their apartments.
Junk science? Maybe, maybe not. I don’t think guys buy bananas with the same attitude.
There’s an Italian sex researcher who claims he can accurately analyze a woman’s personality from the size and shape of her breasts compared to different kinds of fruit.
But that’s another story.